Privacy policy
How we collect, use, and safeguard your personal data.
Who we are
The London Choral Service (operating name of Alma Consort Ltd) provides singers, choirs, and instrumentalists for funerals, weddings, memorials, and ceremonies across the UK. We take your privacy seriously. This policy explains clearly how we handle your personal data when you use our website or contact us.
What we collect
When you contact us via our enquiry form, email, or telephone, we collect only what's necessary: your name, email address, phone number (if you provide it), and information about your occasion. We collect this data solely to respond to your enquiry and deliver the services you've asked for. Nothing more.
How we use your information
We use your data to respond to your enquiry, arrange your booking, and communicate about your service. We will never use your data for marketing, newsletters, or any other purpose without asking for your explicit consent first. No surprises.
How we store your information
Your data is stored securely and kept only as long as needed. We never sell, trade, or share your personal data with anyone — ever — except where absolutely necessary to deliver your booking (for example, sharing your venue details with the musicians performing at your event). The one other case is the hashed contact details and advert reference described under Cookies and tracking, which reach Google only if you allow advertising cookies or tick the ad-measurement box on our enquiry form. That's it.
Your rights
Under UK data protection law, you can ask us to show you the personal data we hold, correct it, or delete it entirely. You can withdraw your consent to contact you at any time. Just email office@londonchoralservice.com and we'll handle it immediately.
Cookies and tracking
We use Google Analytics to see which pages are visited and how people find the site. Google Analytics uses Google signals: for visitors signed in to a Google account with ad personalisation turned on, Google adds broad details such as age range, interests and the devices they use, and we see these only as totals. Like the rest of our analytics, it runs only if you allow cookies, and you can turn it off for your account in Google’s ad settings. A Google Ads conversion tag records when someone sends an enquiry after clicking one of our advertisements, and when someone taps our phone, email or WhatsApp links. We do not use remarketing.
Both tools set cookies only if you allow them. When you first visit, a notice at the foot of the page asks you to choose. If you decline, or make no choice, Google’s consent settings stay at “denied”: no analytics or advertising cookie is written, and only cookieless, aggregated signals reach Google. If you allow them, the cookies set are Google Analytics’ _ga and _ga_* (up to two years) and Google Ads’ _gcl_au (three months). Your choice is stored in your browser under the name lcs-consent and applies to this site only. You can change it at any time from the “Cookie choices” link in the footer of every page.
If you allow these cookies and then send an enquiry, the tag also gives Google your email address and phone number in hashed form: your browser turns each one into a scrambled code before it leaves your device. Google matches that code against its own accounts to tell us whether you clicked one of our advertisements first, perhaps on another device, and uses it for that measurement alone. If you decline, the tag sends none of this.
If you arrived from one of our advertisements and allowed cookies, we also keep the advert’s click reference and campaign tags for the rest of your visit and send them with your enquiry. They sit in your browser’s session storage under the name lcs-attr, which your browser clears when you close the tab. We add a four-character code made from the click reference to the end of any WhatsApp message or email you start from our contact links, where you can read it or delete it before you send. When an enquiry becomes a booking, we match that code to the click in our Google Ads account and may report the booking to Google Ads with its click reference, so we can spend our advertising budget on the searches that lead to bookings.
If you arrived from one of our advertisements and did not allow cookies, we keep nothing in your browser. A WhatsApp message, email or enquiry form you start from the page you landed on carries a short tag with that page’s name, such as “Ad visit: weddings”. In a message you can read or delete it before you send; the form adds it as a hidden line. The tag names a page and contains nothing from the advert’s click reference. We use it to count which advertisements bring enquiries. Pages you open afterwards add no tag.
Our enquiry forms also have an optional box, left unticked: “Let us tell Google if your booking came from one of its ads.” If you tick it and your enquiry becomes a booking, we send Google Ads a hashed copy of your email address, a scrambled code made from it, with the booking’s value. If the page you sent the form from had an advert’s click reference in its address, that goes too. Google matches the code against its own accounts to tell us whether the booking followed a click on one of our advertisements, and uses it for that measurement alone. We send nothing for an enquiry that doesn’t become a booking, or if you leave the box unticked. To change your mind before we send it, email office@londonchoralservice.com.
Our typefaces are served from our own website, not from a third-party font service. Our enquiry form is delivered by Web3Forms and protected by hCaptcha; when you submit the form, these services process the details you enter solely to pass your message to us and to filter out spam. Recordings are embedded from YouTube in privacy-enhanced mode and load only when you press play.
You can also block Google Analytics in every website with the Google Analytics opt-out browser add-on.
Changes to this policy
We may update this policy from time to time. Changes will be posted on this page. This policy was last updated on 14 October 2026.