Privacy policy
How we collect, use, and safeguard your personal data.
Who we are
The London Choral Service (operating name of Alma Consort Ltd) provides singers, choirs, and instrumentalists for funerals, weddings, memorials, and ceremonies across the UK. We take your privacy seriously. This policy explains clearly how we handle your personal data when you use our website or contact us.
What we collect
When you contact us via our enquiry form, email, or telephone, we collect only what's necessary: your name, email address, phone number (if you provide it), and information about your occasion. We collect this data solely to respond to your enquiry and deliver the services you've asked for. Nothing more.
How we use your information
We use your data to respond to your enquiry, arrange your booking, and communicate about your service. We will never use your data for marketing, newsletters, or any other purpose without asking for your explicit consent first. No surprises.
How we store your information
Your data is stored securely and kept only as long as needed. We never sell, trade, or share your personal data with anyone — ever — except where absolutely necessary to deliver your booking (for example, sharing your venue details with the musicians performing at your event). That's it.
Your rights
Under UK data protection law, you can ask us to show you the personal data we hold, correct it, or delete it entirely. You can withdraw your consent to contact you at any time. Just email office@londonchoralservice.com and we'll handle it immediately.
Cookies and tracking
We use Google Analytics to understand how visitors use our website — for example, which pages are visited most and how people find us. Google Analytics uses cookies to collect anonymous usage data. It does not identify you personally. We use this information only to improve our website and services.
We do not use advertising pixels, remarketing, or any other third-party tracking services. We also load Google Fonts for our typefaces. No personal data is shared with third parties for marketing purposes.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
Changes to this policy
We may update this policy from time to time. Changes will be posted on this page. This policy was last updated in March 2026.